Sydney Ostendorf Marketing Portfolio

Shahrazad Market & Restaurant

Social Media Management

CLIENT

BRIEF

Shahrazad Market and Restaurant is a locally owned and operated Middle Eastern restaurant, marketplace, and Halal butcher shop in Sugarhouse, Utah. They offer a wide range of authentic Middle Eastern dishes and ingredients. including; fresh meat supplied by local farms, exotic cheese, goat cheese, yogurt, sandwiches, fruit and vegetable spreads, and exotic spices.

Previously, Shahrazad had very little content on their social platforms with only three prior posts. That meant this was essentially starting from scratch. The goal of the Shahrazad social accounts was to increase brand awareness to bring in new customers and share information about the culture with the customer base. 

CLIENT

Shahrazad Market and Restaurant is a locally owned and operated Middle Eastern restaurant, marketplace, and Halal butcher shop in Sugarhouse, Utah. They offer a wide range of authentic Middle Eastern dishes and ingredients. including; fresh meat supplied by local farms, exotic cheese, goat cheese, yogurt, sandwiches, fruit and vegetable spreads, and exotic spices.

Brief

Previously, Shahrazad had very little content on their social platforms with only three prior posts. That meant this was essentially starting from scratch. The goal of the Shahrazad social accounts was to increase brand awareness to bring in new customers and share information about the culture with the customer base. 

Social Media Marketing

Type: Organic Social

Approach: We have three pillars of social content; weekly highlighted menu items, facts and uses of Middle Eastern spices, and information about different locations to visit in the Middle East.

Results: Both of Shahrazad’s social media accounts have had a very promising increase in reach, engagement, and followers and it continues to grow.

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