Twistlab Marketing
Search Engine Optimization & Social Media Management
CLIENT
Brief
Twistlab Marketing is a Salt Lake City-based advertising agency that is known for its personalized approach to clients. They offer services in SEO, market research, e-commerce, web design, brand management, and social media.
Twistlab wanted to increase their visibility and credibility to potential clients, current clients, and other marketing professionals. Previously, they have been known to work with companies of smaller size but are repositioning themselves within the market to capture the attention of larger scale clientele, in and out of Utah.
CLIENT
Twistlab Marketing is a Salt Lake City-based advertising agency that is known for its personalized approach to clients. They offer services in SEO, market research, e-commerce, web design, brand management, and social media.
BRIEF
Twistlab wanted to increase their visibility and credibility to potential clients, current clients, and other marketing professionals. Previously, they have been known to work with companies of smaller size but are repositioning themselves within the market to capture the attention of larger scale clientele, in and out of Utah.
Search Engine Optimization
Approach: For this project, I knew that I would be writing titles and descriptions for every page on Twistlab’s site because some of the descriptions were previously repeated throughout. I also knew that they wanted to move away from statements about working with small businesses so that other companies would know that they’re a desired client as well.
I started with the Google Ads Keyword Planner to help me identify highly searched but rarely used keywords, as those were the ones that would help us outrank competitors.
Once I had narrowed down the results and established an effective list of keywords, I found various ways to work them into the site title and descriptions for each page.
Results: The new title and descriptions are currently being implemented and we are gathering data on their performance.
Social Media Management
Type: Organic Social
About: Twistlab is a marketing agency based in Salt Lake City. They offer a range of marketing services but they specialize in SEO and Online Identity Management.
Approach: The goal of the Twistlab social accounts was to establish the company as a place for marketing insight and expertise. We have two pillars of social content; a link to an article about marketing that it featured on their website as well as a small excerpt from it, and quotes about marketing from a range of marketers and entrepreneurs.
Results: Both of Twistlab’s social media accounts, especially their LinkedIn account have grown in followers, likes, and impressions.
