Real Estate Google Ads Campaign
Search & Display Campaigns
CLIENT
BRIEF
This client is a large, well-established real estate developer and manager who has a range of properties in Utah as well as other states. They offer properties for commercial and residential as well as development, private equity, and hotels.
The Google Ads are currently running, so any names have been redacted.
The client wanted to launch ad campaigns to promote their rental apartment properties throughout the Salt Lake Valley. They had previously been running Google Ads that had been unsuccessful so they tasked me with creating new campaigns, optimizing, and maintaining them. They asked that each campaign be similar but highlight each property’s amenities and target it’s surrounding location.
CLIENT
This client is a large, well-established real estate developer and manager who has a range of properties in Utah as well as other states. They offer properties for commercial and residential as well as development, private equity, and hotels.
The Google Ads are currently running, so any names have been redacted.
BRIEF
The client wanted to launch ad campaigns to promote their rental apartment properties throughout the Salt Lake Valley. They had previously been running Google Ads that had been unsuccessful so they tasked me with creating new campaigns, optimizing, and maintaining them. They asked that each campaign be similar but highlight each property’s amenities and target it’s surrounding location.
Approach
Results
Each of these campaigns consist of Search and Display campaigns, with both Search and Display each having an awareness and retargeting campaign. The display campaigns use both responsive display and uploaded display ads. Each campaign has different budgets based on which building the client would like to prioritize.
With all campaigns, I made sure to supply Google with as much written and visual content as possible, including sitelinks, callouts, structured snippets, lead forms, phone numbers, and logos.
Each campaign is fairly similar to keep a cohesive look for the client but they target different areas and highlight different benefits that each location offers to potential renters.
The results that I achieved in a 2-week timespan were higher than the results that this client got with a competitor company in a 3-month timespan. The client has seen an increase of traffic to their sites and they have been extremely happy with the successful results.
Results below are a month-long timeframe.
APPROACH
Each of these campaigns consist of Search and Display campaigns, with both Search and Display each having an awareness and retargeting campaign. The display campaigns use both responsive display and uploaded display ads. Each campaign has different budgets based on which building the client would like to prioritize.
With all campaigns, I made sure to supply Google with as much written and visual content as possible, including sitelinks, callouts, structured snippets, lead forms, phone numbers, and logos.
Each campaign is fairly similar to keep a cohesive look for the client but they target different areas and highlight different benefits that each location offers to potential renters.
RESULTS
The results that I achieved in a 2-week timespan were higher than the results that this client got with a competitor company in a 3-month timespan. The client has seen an increase of traffic to their sites and they have been extremely happy with the successful results.
Results below are a month-long timeframe.
Campaign 1
This campaign is the longest-running campaign of the three and has a slightly higher budget, so it has been performing very well. The client has asked that this campaign the priority.
Campaign 2
Campaign 2 and Campaign 3 have been running for the same amount of time, although this campaign has a higher budget. It’s performance has been steadily increasing.
Campaign 3
This campaign is the lowest-budget campaign of the three. But, it has been able to keep up with, and sometimes exceed Campaign 2, which has a higher budget.
